ginsters.
Ginsters came to us looking to build on the momentum of their masterbrand TV campaign, bringing their beloved character Merryn back to the place she knows best, the farm, for a series of social-first content built for summer.
Shot in 9:16 across TikTok, Instagram, and Facebook, the series was designed to drive brand awareness and engagement across Ginsters' social channels through the summer and into early autumn.
Conceptualisation & Creative Development
The brief was to capture Merryn in her element — dedicated, deadpan, and deeply serious about her vegetables. Four scripted scenarios woven around the themes of her commitment to growing the best quality produce for Ginsters, her uniquely personal relationship with her veg, and the understated humour that makes her so distinctive as a brand character.
Shoot planning
Shooting entirely in 9:16 from the ground up, every setup framed and lit with vertical format in mind rather than adapted from a widescreen edit.
The Ginsters team were on set alongside us capturing their own BTS content and static imagery of Merryn, so shoot days were carefully sequenced to allow both units to work efficiently without crossing over. Five assets delivered across a single shoot day, four scripted scenarios plus the bloopers reel, alongside Ginsters' own BTS and stills capture.